Today in class we read about illiteracy. Think critically about your definition of reading as it pertains to illiteracy. People who are illiterate range from functionally illiterate (they cannot read even the most basic documents to survive in life) to those who are illiterate in the sense that they do not "read" a text actively.
When you read a text at the surface level only, you are in part illiterate. For the following commercials, watch them and do only a surface level reading (define the SUBJECT- the S in SKUM). Do this by stating the who, what, when, where and why for each commercial. We will begin to gain literacy by looking below the surface at the Key details, by Understanding the connections between the key details and the subject and finally by making Meaning out of the text based on our critical reading.
1. Watch the commercial.
2. Complete a surface level reading of the commercial and identify it's SUBJECT (who, what, when, where and why).
3. E-mail me your response if you have e-mail by clicking the link that says: E-mail me or leave a comment with your response if you do not have e-mail. *If, all else fails complete your response on paper and bring it to class on Friday. However, your grade will reflect that this was your last resort. Learn to use technology to your advantage!*
The allstate
ReplyDeletewho teen age girl
what crashing a are
when last your
where parking lot
why to make me laugh
THe mercades benz
who a blonde 20 year old girl
what getting a burger at the library
when recent
where The library
why to show how to have smarts and be hot
The darth vater.
who a little kid in a darth vader outfit
What he is using the force
when. late superbowl
where his house
why to show the new vw does turn on with the push of a button
Darth Vader
ReplyDeleteWho: Small kid dressed in Darth Vader Outfit
What: The kid is trying to use the force
When: Last year's Superbowl
Why: To show the capabilities of the Volkswagen
Beauty is Nothing Without Brains
Who: A lady
What: She's trying to get a burger at a library
When: Recent
Where: A library
Why: To show that the Mercedes looks good but is smart to
Allstate
Who: Guy acting as a teenage girl
What: Crashing into a car
When: Recent
Where: A parking lot
Why: To try to persuade you to get Allstate insurance
Darth vader
ReplyDeleteWho: The little darth vader kid
What: Child trying to use the force and make things move or turn on
When: Superbowl last year
Where: The familie's house
Why: To show what the new car can do
Mercedes benz
Who: Girl
What: Girl trying to get a burger and fries
When: Recent
Where: library
Why: Showing that the car is nothing with just beauty. it has to have brains as well.
All state
Who: the man
What: Man acts like a teenage girl and hits a car
When:Recent
Where: movie theatre parking lot
Why: To get you into allstate's company
Darth vader
ReplyDeleteWho: The little kid dressed up like darth vader
What: Child trying to use the force
When: Superbowl last year
Where: Familie's house
Why:To show what the new car can do
Mercedes benz
Who: Girl
What: Girl asking for burger and fries at a library
When: Recent
Where: Library
Why: Showing that the car has more than just beauty
All state
Who: The man
What: Man acts like a teenage girl in a car and crashed it
When: Recent
Where: Movie theatre parking lot
Why: To get you into allstates business
Darth Vader
ReplyDeleteWho: Little kid dressed as Darth Vader
What: Kid trying to use The Forse to move things xD
Where: his house
When: Superbowl
Why: To show what the car can do
Mercedes Benz
Who: high school drop-out aka girl
What: girl asking for food at a library
Where: library("This is a library..." xD)
When: Recent
Why: To tell kids not to drop out of high school or showing the car has more than just beauty
Allstate
Who: Creeper
What: Creeper saying he's a teenage girl(I HAVE EYES!!)
Where: store parking lot
When: recent
Why: to make you wanna "switch to allstate"(I don't even have a car...)
Volkswagen
ReplyDeleteWho: A little kid in a Darth Vader costume
What: The kid was trying to use the force
Where: The family's house
When: The Superbowl
Why: To show the new Volkswagens capabilities. like the push start feature
Mercedes Benz
Who: A blonde girl
What: Shes tryinng to order fries, a burger, and a milkshake from the library
Where: Maybe a year ago
When: In a library
Why: To show that the new Mercedes has beauty and also has the brains
Allstate
Who: A guy called "Mayhem"
What: "Mayhem" is acting like a teenage girl and hits a car
Where: In a parking lot
When: Maybe last year
Why: The comercial was trying to persuade drivers to switch to Allstate
Alec Hyman
ReplyDeletewhat- volkswagon car
when- 2011 super bowl
who- kid dressed in darthvador outfit
where- at his house
why- so people who have kids dressed in darthvador outfits will buy this car
what- beauty is nothing without brains
who- blonde girl
where- library
when- prabably recent
why- so people know that mercedez are beautiful and smart
what- allstate commercial
who- guy pretending to be a girl
when- maybe recent
where- a pink car
why- so you buy alstate
Key Details
ReplyDeleteDarth Vader:
Darth Vader's walk-in music, The hallway resembling Darth Vader's star ship, Most of the walls are white and the ground is dark (black/dark brown), a hint of color, he tries to move or choke the dog.
Beauty is nothing without the brains:
the librarian looks at her like shes dumb, all of the people look at her funny, all the people in the library are guys except for the librarian, she doesn't seem like she has any idea of what shes doing.
Allstate:
He/she, depending on the context you use, is outside the movie theater, he has sunglasses and keeps looking at his phone when he gets a text, "Becky" just kissed johnny, and he/she likes johnny so that's a problem, he becomes emotionally compromised and hits a car, the owner of the car he hit comes out and looks at her car.